About SippTech
SippTech is transforming pipeline rehabilitation with its proprietary Manufactured In-Place Composite Pipe technology. Their robotic lining system is the only solution that meets AWWA Class IV requirements for large-diameter pressure pipes while ensuring structural independence from the host pipe. With aging infrastructure requiring an estimated $1 trillion in investment over the next 25 years, SippTech needed to attract investors who understood both the technical innovation and the market potential.
To drive engagement with deep-tech, infrastructure, and industrial investors, SippTech partnered with Weraise to execute a targeted investor outreach campaign, crafting compelling messaging that secured 217 interested investors and multiple meetings with Tier 1 VCs.
Challenges Before Weraise
- Identifying the right investors—SippTech needed to connect with deep-tech, industrial, and infrastructure-focused investors who understood the complexities of the market.
- Messaging that resonated—The highly technical nature of pipeline rehabilitation required a clear and compelling investment narrative.
- Rapid execution—SippTech needed to capitalize on market momentum and funding opportunities.
How Weraise Built an Investor Engagement Strategy
Rather than relying on broad outreach, Weraise developed a highly customized investor engagement strategy, ensuring SippTech’s pitch resonated with the right investors.
1. Strategic Investor Mapping & Targeting
Using our AI-driven investor matching system, we built a tailored investor list focused on:
- Venture capital firms investing in industrial automation, clean infrastructure, and robotics.
- Family offices and institutional investors with a history of funding infrastructure innovation.
- Deep-tech funds backing hard-tech and high-growth industrial solutions.
Investor selection process:
- Custom segmentation—Investors were categorized based on past investments, fund size, and investment thesis alignment.
- Real-time tracking—Engagement levels were monitored to adjust outreach dynamically.
2. AI-Driven Outreach & Compelling Investor Engagement
Securing investor attention required precision and storytelling. Weraise crafted investor-facing materials that clearly articulated:
- The scale of the pipeline rehabilitation market.
- SippTech’s proprietary technology and competitive edge.
- The massive infrastructure funding gap and the opportunity it presents.
How the outreach worked:
- Personalized email sequences tailored to each investor’s portfolio and past investments.
- AI-assisted engagement tracking to optimize messaging based on investor responses.
- Automated scheduling tools to ensure seamless meeting coordination.
Results: Securing Investor Interest at Scale
- 217 investors expressed interest in SippTech’s technology and market potential.
- 12.8% investor reply rate, indicating strong engagement.
- Multiple Tier 1 VC meetings booked.
- Investor pipeline built for future fundraising rounds.
- Refined investor messaging—Weraise played a key role in shaping the investment narrative, ensuring that SippTech’s complex technology was positioned as a clear, scalable, and high-return opportunity.
- Compelling copy that captured investor attention—By crafting a concise yet impactful story, Weraise helped SippTech’s outreach stand out, making it easier for investors to see the immediate value and market potential.
More Than Just Outreach—Crafting a Story That Investors Wanted to Hear
One of the key differentiators in this campaign was the ability to shape a compelling investment narrative that resonated with VCs and strategic investors.
- Weraise refined SippTech’s messaging, ensuring it addressed both the technical innovation and the market opportunity.
- The storytelling approach was a major factor in securing high-level investor interest and responses.