About Gratia
Gratia is transforming how companies identify, train, and hire skilled talent through an apprenticeship-based upskilling model. Their approach enables businesses to onboard pre-vetted, work-ready professionals while offering individuals a direct path to gaining real-world experience.
To successfully close their Seed round and lay the groundwork for future fundraising, Gratia needed to validate investor interest, engage with strategically aligned funds, and cultivate relationships with capital providers specializing in workforce solutions, talent placement, and professional development.
To accomplish this, Gratia partnered with Weraise to develop a highly targeted investor outreach strategy, ensuring they connected with the right investors and secured meaningful conversations.
Challenges Before Weraise
- Needed warm investor introductions to explore potential funding opportunities.
- Wanted to gauge investor sentiment and refine messaging for future fundraising rounds.
- Required a structured outreach strategy to ensure efficient investor engagement.
How Weraise Helped Gratia Build Investor Interest
Rather than focusing on immediate capital commitments, Gratia’s priority was to connect with investors interested in workforce development, talent acquisition, and the evolving employment landscape.
1. Identifying the Right Investors
Weraise leveraged its proprietary investor database to find:
- Funds specializing in workforce solutions and labor market innovation.
- Investors focused on talent marketplaces and professional training models.
- Strategic capital providers with a history of backing business services and workforce platforms.
Once the right investor profiles were defined, we launched a structured outreach campaign targeting funds that aligned with Gratia’s long-term vision.
2. AI-Powered Outreach & Engagement
To ensure high response rates, Weraise deployed an automated yet personalized investor engagement strategy, helping Gratia maximize interactions with relevant investors.
- Tailored messaging emphasizing Gratia’s unique position in workforce transformation.
- Investor engagement tracking to analyze responses and refine outreach.
- Automated scheduling to streamline meeting coordination and eliminate manual back-and-forth.
3. Securing Investor Meetings & Gaining Market Insights
With investor interest established, Weraise ensured that Gratia’s conversations were productive and structured for long-term engagement.
- Scheduled meetings with investors aligned with Gratia’s market approach.
- Collected investor feedback to refine future fundraising narratives.
- Built an investor pipeline for future funding rounds.
Results: Investor Engagement & Future Fundraising Preparation
- Gratia was introduced to a curated group of investors with relevant market interest.
- Multiple investor meetings secured, creating momentum for future funding.
- Structured investor pipeline established, ensuring a smoother fundraising process down the line.
