About Abundant Mines
Abundant Mines makes Bitcoin mining simple, offering a fully managed hosting service at their Oregon-based facility. With 95-99% uptime, 24/7 monitoring, and on-site repairs, they provide a reliable, scalable, and sustainable solution for investors looking to participate in Bitcoin mining without the technical complexity.
To scale their operations, increase user acquisition, and attract strategic investors, Abundant Mines partnered with Weraise. Beyond investor outreach, Weraise helped Abundant Mines refine their growth strategy, optimize marketing efforts, and improve lead generation efficiency to fuel expansion.
Challenges Before Weraise
- Investor outreach: Needed to connect with investors familiar with Bitcoin mining and infrastructure-heavy businesses.
- Lead acquisition costs: The cost per qualified lead from paid ads was higher than desired.
- Top-of-Funnel engagement: Required better content and materials to capture potential customers and investors.
- Website performance: The website needed updates to optimize user experience and conversion rates.
How Weraise Helped Abundant Mines Scale Investor Engagement & Lead Growth
Weraise delivered a multi-pronged growth and outreach strategy to build Abundant Mines’ investor pipeline, attract more qualified leads, and enhance their overall digital presence.
1. Multi-Channel Investor Outreach (Email + LinkedIn)
Using AI-driven targeting, Weraise executed a multi-channel campaign to connect with high-net-worth individuals, crypto investors, and strategic partners across email and LinkedIn.
Email Outreach Results:
- 53.9K emails sent
- 17.1% reply rate
- 368 interested investors
LinkedIn Outreach:
- Personalized direct messaging to targeted investors
- Ongoing follow-ups to nurture relationships
- Engagement with strategic partners interested in Bitcoin mining infrastructure
2. Reducing CPL by 2x & Optimizing Paid Ads
Weraise revamped Abundant Mines’ Google and Facebook Ads campaigns, focusing on:
- Audience segmentation to target high-intent leads.
- Improved ad copy and creative to enhance engagement and reduce acquisition costs.
- A/B testing to optimize click-through rates (CTR) and maximize return on ad spend (ROAS).
Result: Reduced cost per qualified lead (CPL) by 50%, effectively doubling the efficiency of paid campaigns.
3. Upgraded Website for Improved Performance
To improve conversion rates and user experience, Weraise developed an updated version of the Abundant Mines website, with:
- Streamlined user journeys to make it easier for potential customers to learn about hosting services.
- Clear CTAs and optimized landing pages to enhance lead capture.
- A more intuitive design that improved navigation, readability, and overall engagement.
4. Creating ToFu Materials to Drive Organic Interest
To improve Top-of-Funnel engagement, Weraise developed SEO-optimized blog posts and educational content designed to:
- Attract potential investors and customers searching for Bitcoin mining solutions.
- Build trust and authority in the crypto and mining space.
- Drive organic traffic to Abundant Mines’ updated website.
Results: Investor Engagement, Lead Growth & Improved Efficiency
- 368 interested investors through structured outreach.
- 17.1% reply rate indicating strong investor interest.
- Seed investment secured.
- Cost per qualified lead reduced by 50%, doubling lead generation efficiency.
- Enhanced website performance and conversion rates with the updated design.
- Increased ToFu engagement through targeted blog content and organic traffic growth.
